You don't need a $300K head of sales on day one. You need someone who's been there, can hit the ground running, and actually builds pipeline — not just PowerPoints.
The background behind the work
The playbook that works at Salesforce will tie a 10-person team in knots.
What travels is the thinking behind it.
Different terrain. Same compass.
What is GTM Operators?
GTM Operators embeds senior revenue leadership into your company — part-time, no overhead. You get someone who can build your sales motion, hire and coach your reps, and drive pipeline, all without the risk of a full-time executive hire.
ICP, messaging, outbound playbooks, pipeline stages — built from scratch or cleaned up fast.
Find the right people, onboard them well, and give them a structure where they can actually succeed.
Turn what your founders close intuitively into a repeatable process your team of 3 to 5 reps can run consistently.
Monthly retainer, project-based, or a defined sprint. Structured around what your stage actually needs.
Is this for you?
About
Brent Taylor
Founder, GTM Operators · Toronto, ON
The discipline of enterprise sales at scale, combined with the hands-on resourcefulness of an operator who has done it without a playbook.
The enterprise foundation
Nearly 12 years at Salesforce — SDR through Senior Manager — and then RVP of Sales Canada at MuleSoft. Two organizations built around world-class, repeatable revenue engines. That's where the frameworks come from.
Proving it in the start-up world
At Arteria AI, an early-stage contract intelligence company, built the Canadian go-to-market function from scratch — defining the ICP, constructing the outbound motion, mapping the competitive landscape, and opening doors into Canada's largest banks, asset managers, and capital markets firms.
No pitch, no pressure. Just a conversation about where you are and whether this kind of engagement makes sense for your team.
info@gtm-operators.com